Flote : a lifestyle brand and community connected by the ocean, adventure & creativity.
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the locals collection
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"Flote was born in Leucadia, CA... in a tiny house 5 minutes from one of our favorite surf breaks in southern California.

Around here, life has its own rhythm and flow. Mornings in the lineup, afternoon runs on Neptune, and sunsets spent with cold beers and good company. It’s simple, unpolished and full of moments that just need to be lived, not overcomplicated. "

OUR STORY

all collections
best sellers

best sellers

Class Two-Tone Cap

hats + caps

hoodies + crewnecks

hoodies + crewnecks

shirts & tees

shirts & tees

what the people are saying

SUNDAY SURF CLUB HOODIE

"It’s like the perfect kind of fabric - not too fleecy soft but not too ridged thick and it makes it the perfect like spring/ summer hoodie. "

APRIL 2025

NORTH PONTO SURF PAPA T-SHIRT

"Random guy I went to high school with saw me wearing it at the bars. He was obsessed and got one. "

MAY 2025

NEED FOR SPEED HOODIE

"It came in looking perfect!!! Material is soooo comfy , I’m obsessed"

JUNE 2025

LEUCADIA SURF CLUB HAT

"it's my favorite thing ever!!! Literally wearing to work rn hahaha"

APRIL 2025

NORTH PONTO SURF PAPA HOODIE

"Obsessed with the sweatshirt!!!!!!!! Great job! Will def be ordering more. "

AUGUST 2025

SUNDAY SURF CLUB HOODIE

"It came in looking perfect!!! Material is soooo comfy , I’m obsessed"

JULY 2025